TOUR du DUERF / CITY CYCLING / STADTRADELN is a campaign developed according to the Nuremberg model by Climate Alliance, which is the largest network of cities, municipalities and rural districts committed to protecting the world’s climate with some 1,700 members in 26 European countries. The campaign offers municipalities tried-and-tested, easy-to-implement measures to advocate sustainable mobility (more) actively through marketing/PR activities. Local politicians, school classes, clubs, companies and local inhabitants team up to promote cycling, raise awareness for climate protection and improve their quality of life. On 21 consecutive days, as many kilometres as possible should be covered by bike for professional and private purposes with zero emissions.
The campaign aims to contribute to climate protection, set an example to promote cycling in municipalities – and ultimately encourage people to have fun cycling! As the local decision-makers for cycling infrastructure, local politicians should experience first-hand what it means to cycle in their own municipality, and help to initiate and implement measures to improve the situation for cyclists.
The TOUR du DUERF / CITY CYCLING / STADTRADELN campaign is designed as a competition to promote cycling with fun and enthusiasm. Luxembourgs and Germanys most active local parliaments and municipalities are sought – as are the most active teams and cyclists in the municipalities themselves. Members of local parliaments are invited to form teams with citizens and to compete to top the leader board. Ideally, they should act as team captains for TdD - teams to set a positive example to encourage citizens to cycle more. During the 21 consecutive days, as many journeys as possible should be covered by bike – for both private and professional purposes. School classes, clubs, organisations, companies and local inhabitants are also all invited to form teams.
During the three-week campaign period, cyclists record the kilometres they cover in an environmentally-friendly manner in their online cycling log, a web-based database for logging the kilometres cycled. The municipal and team results are published on the TdD website to enable a national comparison of teams within the participating municipalities as well as between the different municipalities and to provide added motivation. The achievements of individual cyclists will not be made public.
The campaign can be complemented with a variety of measures to draw attention to the advantages of sustainable mobility. By organising activity days with cycling tours, information stands, podium discussions, etc. municipalities can raise awareness among citizens and promote cycling with the support of additional stakeholders. For ideas of measures that municipalities can implement and/or organise as part of their local TOUR du DUERF campaign, please see the resources section.
Since 2014, the original STADTRADELN campaign from Germany is held in Luxembourg under the name TOUR du DUERF.
An important step towards internationalisation of the campaign has been made with the English campaign name “CITY CYCLING” and translation of the campaign website into English (city-cycling.org). Municipalities can invite their partner cities around the world to participate in CITY CYCLING at the same time – enabling a direct “competition” as well as an opportunity to all work together to achieve more sustainable mobility! CITY CYCLING can help to build bridges between nations and foster friendly relations with partner cities and beyond.
Regions are also able to participate in TOUR du DUERF in their own right, i.e. they will be listed in the overall results individually, have the opportunity to win prizes and be allocated their own subpage featuring local information, etc.
On request, the municipalities within a region can be listed separately (simply request a separate listing when you register). This does not necessarily have to be the case for all of them. If a municipality (always discernible by the addition of “Municipality of X in the region of Y”) and the according region participate, the kilometres will be credited to both the municipality and the region.